Now I definitely do like yogurt.
And the fact that it’s supposed to be good for your gut bacteria is something I often justify to eating another bowl of yogurt.
But the yogurt that’s beneficial for you isn’t sweet:
Yogurt is not supposed to be sweet. When it’s natural, it has a tasty sour tang, because yogurt is the result of bacterial fermentation of milk.
So why are most yogurts you’ll find in a store today sweet? Because it sells better:
in the 1970s, Danone and other major yogurt companies started massive, long-term advertising campaigns to convince parents of the health benefits of yogurt for kids. To convince kids that yogurts were worth eating, they also had to keep adding more and more sweeteners to cover up the tangy, sour taste of fermented milk.
Other interesting tidbits from the article: